MBA Grad & A Product Enthusiast
ABOUT ME
Data savvy, Customer centric, Creative Problem Solver
Welcome to the professional space of a dynamic MBA student with a passion for product management. With a solid foundation of leading sales teams in the retail industry for three years, I bring a wealth of practical experience to my academic pursuits.
This website serves as a platform to highlight my journey, showcasing projects that demonstrate my leadership skills, strategic thinking, and dedication to driving business growth. As I transition from a successful Area Sales Manager to an aspiring product manager, join me in exploring the milestones of my professional evolution.
Enjoy your visit!


Curiosities
Photography
“Photography captures life’s fleeting moments, preserving memories in a frame. It’s a creative outlet that allows me to express my perspective and appreciate the beauty in every detail.”
Books I Love
“Books are a gateway to countless worlds, sparking my imagination and quenching my thirst for knowledge. They are my silent companions, offering solace and wisdom in every page turn.”
Work Experience
Bata India Limited
Business Operations Manager (May 2018 - Aug 2021)
Achieved 13% year-over-year revenue growth by overseeing operations for 12 flagship retail stores with 100,000+ monthly visitors; implemented strategic initiatives and performance management practices to drive customer engagement and operational excellence.
Improved operational efficiency by 13% and customer satisfaction by 28% by mentoring 12 store leaders and leading a team of 80 retail executives; aligned strategic goals with frontline execution through effective stakeholder collaboration and team development.
Drove a 45% increase in stock turnover and sustained store profitability by developing new KPI frameworks and managing end-to-end P&L across all locations; collaborated with stakeholders, designers, and cross-functional teams to align on operational goals and implement cost-optimization strategies.
Unlocked $100K+ in additional annual revenue and improved customer conversion rates by 62% by spearheading the launch of 2 flagship stores; implemented optimized operational strategies that were later scaled nationwide to enhance performance and consistency.
Paytm (One97 Communications Ltd)
Retail Analytics Intern (Apr 2017 - Jun 2017)
Increased PayTM’s revenue per transaction by 15% by launching targeted retail offers across 45+ partner brands; leveraged RFM (recency, frequency, monetary) analysis and performance monitoring to optimize campaign effectiveness for the Organised-Retail team.
Delivered an 18% increase in PayTM offer claims by crafting data-driven personalized offers based on insights from 500+ customer surveys, and empowering 250+ store managers through specialized training on customer engagement and offers.
School of Business, UC Riverside
Teaching Assistant (Competitive & Strategic Analytics) (Sep 2024 - Mar 2025)
Facilitated classroom discussions and provided academic support for 85 Undergraduate Business students pursuing Strategy and Competitive Analytics courses, clarifying key business concepts such as market positioning, competitive advantage and analytics, and industry analysis and user requirements.
Collaborated with the faculty leadership and peer TAs to design and create course materials, grade assignments, and develop case studies, and integrate LLMs \& AI to provide a modern and comprehensive learning experience around cutting edge technology and business intelligence.
Conducted weekly review sessions and one-on-one mentoring sessions, helping students apply strategic frameworks and analytical tools to real-world business scenarios, contributing to a 10% increase in average assignment scores.
XPay (YCombinator Fintech Startup)
Product Strategy Intern (Jun 2024 - Aug 2024)
Spearheaded product strategy pivot by recommending a shift from an API tool to an integrated Billing Ops & Sales Tax platform, aiming to create a one-stop solution for SMB financial management; strategy adopted and implemented in Q4 2024.
Developed a foundational product strategy focussing on solidifying market leadership in India and roadmap for launching and growing XPay’s online payment solutions in competitive markets like USA, and EU, by leveraging gap analysis of multiple data sources such as user transaction datasets and industry benchmarking reports.
Conducted extensive market and competitive analysis through in-depth research and case studies - analyzing the successes and failures of industry pioneers, particularly in the Southeast Asian (SEA) region and the USA. This analysis aimed to uncover key insights, market gaps, and user requirements, thereby guiding strategic planning for a Series A startup targeting diverse markets.
Created comprehensive documentation on legal requirements and technical challenges for cross-border interoperability, incorporating customer feedback mechanisms to support XPay's customer-centric expansion strategy for B2B fintech operations.
Academic Projects
JP Morgan & Chase
Agile Simulation Project (Oct 2023)
Learned about Agile principles for software development including writing user-stories, and refining product backlog using story points to estimate effort.
Actively participated in real-world Scrum projects, contributing to successful sprint cycles, sprint reviews product iterations, and sprint retrospectives.
Accenture North America
Product Design Virtual Experience (Jul 2023)
Developed and prototyped a new music player feature using Figma by applying formal product design principles: considering user needs, business goals, and technical constraints.
Developed a data-driven roadmap for post-launch analysis and optimization of the feature to maximize its impact, considering user needs, business goals, and technical constraints.
Education & Cerifications
University of California, Riverside
Masters of Business Administration
2023-2025
Birla Institute of Management Technology, India
Post-graduate Diploma in Management
2016-208
Education
Certifications
Product Management, Building a Product Roadmap, LinkedIn (certificate link)
Google Data Analytics Certificate, Coursera
(certificate link)
MITx MicroMasters in Supply Chain Management, edX (certificate link)
Advanced SQL Certificate, HackerRank (certificate link)
connect@devyanimishra.com
+1 909 653 2468


STEM MBA'25 @UC Riverside
Product Management | Marketing & Market Research
Ex-BATA Retail Ops Lead
FinTech Enthusiast | Building Inclusive Leadership