My Projects: Work that is not work

O1

XBOX -
Future of GAMING

Play without limits. Anywhere. Anytime.

I prototyped a new core brand narrative for XBOX.
By prioritizing marketing budget allocation across channels and designing a four-segment audience targeting model, I developed a full-funnel IMC strategy to support its growth.

To operationalize the strategy, I built a phased execution roadmap that focused on high-impact growth levers — including esports partnerships, expanding Xbox’s mobile presence, and activating community engagement programs to deepen loyalty and accelerate adoption.

O2

Prototyping a new user feature for
Google Duo (Meet)

I identified user frustration with ending and restarting calls to add participants in Google Duo. Designed a mid-call participant addition feature for smooth and intuitive user experience. Developed an A/B testing plan to validate the feature's effectiveness and user satisfaction.

O3

How workout affects your REM Sleep- an analysis of Fitbit users

By analyzing data from multiple Fitbit users, I uncovered the how workout affects a good night's sleep. My analysis revealed the surprising impact of daily activity on sleep quality. The analysis shows a clear correlation between steps taken, active minutes spent, and the duration and quality of sleep.

O4

The relationship between Video uploads and YouTube Subscribers

I dived into the numbers behind YouTube with a data-driven analysis to uncover the key factors that influence subscriber growth. Along the way I explored connections between video views, upload frequency, subscriber acquisition rate, and even average yearly earnings.

My Blog: Messages for the world